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BAILEYS CHANNELS ITS INNER TCHAIKOVSKY

Baileys recreates 'The Nutcracker' ballet for its captivating Christmas film.


Image: Will Morgan

 

The two-minute Tchaikovsky themed film tells the story of a girls’ festive night out. After arriving at a glamorous party at the Candyland bar, ‘Clara’ catches the eye of the ‘Nutcracker Prince’ and the pair begin to dance flirtatiously.

 

However, in the BBH London ad, the sinister ‘Mouse King’ also has sights set on Clara, and a thrilling dance sequence ensues as the men ‘fight’ over the woman.

 

Image: Will Morgan

 

Image: The ad was directed by Rattling Stick’s Ringan Ledwidge (pictured middle), who has been behind the camera for spots such as Hovis “Go on Lad” and the Guardian’s “Three Little Pigs”.

  

 

You might like: Extraordinary NYC Ballet performance at sunrise marks 12 years since 9/11 | Director Ringan Ledwidge talks family brands | 6 smart ads that transform boring billboards into fun installations | 5 of the quirkiest Wes Anderson ads  

 

In a twist to the story, rather than sit back and watch, Clara joins in and rescues her preferred suitor before returning to party with her girlfriends. The spot ends with the tagline: ‘Spend time with the girls this Christmas’.

 

Behind the choreography is Benjamin Millepied, famed for his work on the Oscar-winning Black Swan and the set was designed by Sarah Greenwood, who has previously worked on films including Pride & Prejudice and Atonement.

 

The stars of the ad are played by Steven McRae and Thiago Soares, both principal dancers with The Royal Ballet, and Iana Salenko, guest principal with The Royal Ballet.

 

 

Video: “Baileys Christmas Nutcracker” by BBH London

 

Video: Go behind the scenes with the making of “Baileys Christmas Nutcracker”

 

 

 

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