Branded content highlights from 2015
From Dior's lesson in love to one of the most uplifting Nike films - take a look at the second part of our branded content highlights.
Canon captured high-speed skijoring action in the extreme conditions of snowy Patagonia.
Canon released a film inviting us to look at the world of skijoring. Once a way to travel through remote places during snowy months, skijoring is now one of winter’s most extreme competitive sports. A person on skis holding on to reins is pulled along behind specially trained, rider-less racehorses. Participants race at breath taking speeds of up to 50km/h.
Skijoring was a demonstration sport in the 1928 Winter Olympics and nowadays races are held in many countries including the USA, Canada, France and parts of Scandinavia. Watch it here.
Dior's film starring Natalie Portman reminded us that not every fairytale has to end in marriage.
Natalie Portman played Miss Dior in a 90-second film directed by Anton Corbijin, which switches from monochrome to colour shots. We see Portman flee her Cote D'Azur wedding to the sounds of Janis Joplin's ‘Piece Of My Heart’, in a campaign for the bestselling Miss Dior fragrance.
In the film, the actress plays a nervous Miss Dior ready to be given away by her father, before she runs away, casting aside her shoes and stripping from her Dior Couture gown into a strapless black dress ready to be picked up by the hovering helicopter, which eventually pans out to a scenescape of the Paris skyline. More here.
Docu-style films for Schweppes about ambitious and creative people marked a new direction for the drinks brand.
We increasingly saw brands collaborating with contemporary artists, and Schweppes was one of them, with a series of docu-style shorts produced by 100% Halal.
XXS Amsterdam was tasked with a challenge to link the rich heritage of Schweppes with the present day ‘do it yourself’ culture. The creative idea was inspired by the brand’s founder, Jacob Schweppe, the first person to manufacture carbonated soda water back in 1783 inventing the soft drink as we know it today. More here.
See what happened when Canon invited photographers to a portrait session with a twist.
“Decoy” was one of six experiments from "The Lab", designed to shift creative thinking behind the lens. Created by Leo Burnett Sydney’s, the work for Canon Australia, challenges the notion of ‘the camera never lies.’
The campaign film has racked up millions of views on YouTube and captured a portrait session with a twist, playing on the idea of perspectives, especially of the people behind the camera. Six photographers were engaged in this experiment, which shows that sometimes how you approach the subject affects the story you tell. More here.
Stacy Wall directed this uplifting film for Nike.
The uplifting 90-second ad follows a young boy, who’s going about his business on a skateboard. He is asked to join a basketball game by a group of players who are “short a guy”.
The boy obliges, and thoroughly shows up the competition, before he is interrupted and asked to join a marathon by a team of runners who are... you guessed it – short a guy. This pattern continues throughout the spot, during which the athletically gifted youth proves his merit at spots including basketball, running, baseball, soccer, football and more. Watch it here.
28 December 2015
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