BRANDED CONTENT HIGHLIGHTS OF 2012!
Since launching the new website in February 2012, we have brought you features in Audiovisual, Campaigns, Who’s Who, Digital and of course our Editor’s Blog presented by Lürzer’s Archive Editor-in-Chief, Michael Weinzettl. Take a look at some of the branded short films of 2012...
White Lodge, London, and director, Chris Sweeney joined the production line in this playful re-imagining of Charlie and the Chocolate Factory for Gucci’s makeover of the iconic Fiat 500. The fashion short was commissioned by online editorial Nowness as part of a special video series to mark the marriage of the two icons of Italian design.
In “Metamorphosis”, a trippy animation and sound collage by Antfood and Buck, Kafka's heartwarming fable of a man transforming into a giant cockroach monster replaced Gregor Samsa with the dark lord of Gonzo, Hunter S Thompson. The film won Gold for animation at the 2012 London International Awards. String Theory and the Mill followed the film's success with "Havana Heat".
Director Ben Newman travelled to the artistically booming city of São Paulo, Brazil to capture the politically-driven world of Pixação graffiti. These young artists go to extreme lengths to give themselves a voice.
Clothing brands ASOS and Puma collaborate with Pulse Films and Stinkdigital to explore youth sub cultures around the globe as part of the Autumn/Winter 2012 launch for the ASOS Black X Puma shoe.
A recalcitrant bicycle thief falls in love with bicycles he's stolen. Partizan and filmmaker Russ Lamoureux, takes us on an impromptu grand tour with Budnitz Bicycles in a short film inspired by the directors of the French New Wave.
Actress and film-maker Isabella Rossellini collaborates with Burt’s Bees to create a series of charming short films, which explain the life of bee colonies.
Read the feature and watch the rest in the series
