Lürzer's Archiv

  • Home
  • Search
  • Submit Work
  • Profiles
  • Ranking
  • Magazine
  • Students
  • Shop
  • Log in
links
mitte
rechts
logo

BRAZILIAN KIDS LEARN ENGLISH BY SPEAKING TO ELDERLY AMERICANS

Simple solution: FCB Brazil's "Speaking Exchange" project sees Brazilians connect with lonely elderly Americans via the Internet.

 

 

On one side of the hemisphere there are young Brazilians who want to improve their English, on the other there are lonely American living in retirement homes who would just love someone to talk to. FCB Brazil decided to connect the two together for a heartwarming and touching project for the CNA language school in Liberdade, Brazil

 

An exclusive digital tool that uses video chat technology allows the students face-to-face with elderly Americans at the Windsor Park Retirement Community in Chicago. The tool uploads the vid to a YouTube private link so that teachers of CNA can evaluate their progress.

 

“The goal of the Speaking Exchange project is to transform lives,” says CNA’s marketing director, Luciana Fortuna.

 

 

“Our students have the opportunity to practice English with people who are willing to listen. During the chat sessions, the students discuss ideas and information from their lives in Brazil with the American senior citizens, many of whom have never had contact with anyone from Brazil before.”

 

The format of the project starts with a student choosing a resident to chat with. The conversation starts with suggestions by CNA and after a while they can start talking more naturally on any topic.  

 

 

“The idea is simple and it’s a win-win proposition for both the students and the American senior citizens,” says Joanna Monteiro, executive creative director at FCB Brazil. It’s exciting to see their reactions and contentment. It truly benefits both sides.”

 

Visit our new shop and discover the finest campaigns from print, TV and digital: Subscribe now 

 

You might like:






Back

Newsletter

Please sign up to get our monthly newsletter.


E-Mail address is required
Advertise with us Partners Distributors

Sitemap

  • Index Work by Year
  • Index by Creatives
  • Index Articles by Year
  • Terms & Conditions
  • Terms of use
  • Imprint
  • About us
  • Contact us

Follow

icon facebook icon twitter icon google
icon youtube icon linkedin icon pinterest
icon tumblr icon intsagram icon flickr

Modal title

One fine body…

Please login


I forgot my password


User or Password wrong!

Add to Favorites List Manage Lists