Cadbury's new "Keith" ad is one of the best ads the brand has ever done, according to Matthew Williams, the marketing activation director at Mondel?z International, who has likened it to "eyebrow dance" and "gorilla".
The ad, “Keith”, shows a logistics manager listening to telephone music whilst on hold at his desk. As he eats a Cadbury Dairy Milk while waiting, he begins mouthing along to the music – Baccara’s 1977 classic, “Yes Sir, I Can Boogie”.
The ad was made by Fallon. PHD, Gravity Road and We Are Social were all also involved in the creation of the campaign. Tom Chancellor and Blue Source directed the spot through MJZ. "Gorilla", also created by Fallon, won the film Grand Prix at the Cannes Lions in 2008.
"From our perspective Cadbury has always been about bringing joy. Every moment of joy is a moment that puts a smile on your face, a moment that lifts spirits. We’ve never tried to pretend that it could change the world,” says Matthew Williams, marketing activation director at Mondel?z International.
"The ad is about little moments of spontaneous joy. If you look at our most successful ads like eyebrow dance and gorilla that’s what been at the heart of them. "This is one of best ads that we’ve done. We hope that people see a little speck of joy."
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