DISSOLVE POKES FUN AT BRAND VIDEOS

Stock video provider Dissolve has taken a poem, which pokes fun at brand clichés, and set it to actual stock video clips to create the ultimate ‘Generic Brand Video’.

Dissolve has taken Kendra Eash's satirical poem, which was published on McSweeney's Internet Tendency last month, and set it to actual stock video clips.

“This is a Generic Brand Video” pokes fun at all the clichés that almost every ad is guilty of in some shape or form. The tongue-in-cheek video is complete with generic ‘uplifting’ piano and a familiar narrative in the form of Dallas McClain.

Kendra Eash’s poem begins:

We think first
Of vague words that are synonyms for progress
And pair them with footage of a high-speed train.

Science
Is doing lots of stuff
That may or may not have anything to do with us.

See how this guy in a lab coat holds up a beaker?
That means we do research.
Here’s a picture of DNA.

Watch the video to hear (and see!) the rest.

"The minute we saw Kendra Eash's brilliant 'This Is a Generic Brand Video' on McSweeney's, we knew it was our moral imperative to make that generic brand video so,” says Dissolve.

“No surprise, we had all the footage."

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