Four long-form ads to watch this autumn
New season, new ads. We already showcased five emotive ads from around the world to watch this autumn. Here are four more - this time we look at long-form spots.
Snickers "Bean"
If you’ve not already seen this Snickers ad, it sees Rowan Atkinson reprising his role as British comedy icon Mr Bean in the latest instalment from the "Get Some Nuts" campaign for the chocolate bar.
Bean is an unlikely member of a martial arts gang launching an attack in the night, where he has no concentration and causes a series of bloopers. It takes the same path as the diva spots (which include “Aretha” and “Joan Collins”) and we see the ninja become “Kung Fu” once he's satisfied his nagging hunger. The AMV BBDO ad was directed by Daniel Kleinman, who was behind six of the last seven James Bond title sequences.
Smirnoff “The Double Side”
Created to promote new products Smirnoff Ice Double Black and Ice Double Black Guarana for the African market, 72andSunny Amsterdam convey good times in this two-minute spot. Shot on location in Accra, Ghana, by director Martin Krejci, the film clearly targets young men and merges documentary and music video styles to follow three stylish characters through the bustling streets of an African city to get an unfiltered understanding of the continent’s bold male attitude.
“We dove into African youth culture to celebrate the guys who make their everyday lives and usual spaces double as something unexpected,” said 72andSunny on the launch.
The spot was directed by Martin Krecji and also includes a cultural collaboration between artists from Kenya and Nigeria under the film’s original soundtrack, “We Don’t Care” by Audio Bullys.
Chanel N°5 "The One I want"
Gisele Bündchen as a surfer. It’s like Chanel meets Guinness. Well – the Chanel bit is right. The Brazilian model stars in the three-minute spot directed by Baz Luhrmann, which is a follow up to the Moulin-Rouge style short film starring Nicole Kidman - shot on New York’s rooftops almost a decade ago.
Part two was shot in Fiji and plays out the story of Bündchen's character struggling to balance her personal life, her work, her role as a mother and her relationship, set to a late-night jazz version of the Grease classic The One That I Want, reimagined by musician Lo-Fang. The in-house spot unofficially kicks off perfume season.
Citizen “Chasing Horizons”
The Citizen Watch brand challenged photographer Simon Roberts and ex-NATO pilot Jonathan Nicol to race against time and chase the sunset across the earth's time zones to promote the satellite-synchronised technology in the new Eco-Drive Satellite Wave F100 watch. The short film by documentary director Tristan Patterson and created alongside Wieden + Kennedy, portrays the story of the journey and people fooling time and stealing one night from the planet.
In a precisely planned window of time during late February, when the days were still long but before the sun no longer sets, Simon and Jonathan set off from Reykjavik in Iceland, moving to a new time zone each hour.
Flying in the opposite direction to the Earth’s rotation, they were able to stay in the same moment of time and experience the same sunset over and over again – but in a new location. The team continuously kept up with the sunset for one night before landing at their final destination in the Arctic Circle, with the mission ultimately resulting in a completely unique series of sunset imagery, taken at exactly the same hour and same minute, in the same day.
20 October 2014
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