A round-up of ads that have got people talking in July. We've got everything from Jay-Z to a 12ft Mr Darcy.
This is the official gameplay video for Rockstar’s Grand Theft Auto V, which will be released in September. It has already had 12 million views. A female narrative and comprehensive look at the fully revamped in a Southern Californian landscape. A dual-environment structure lets you toggle between heists and open-world exploration.
Video: Grand Theft Auto V: Official Gameplay Video
This Johnnie Walker ad from BBH resurrects Bruce Lee with the help of CGI technology and footage of a lookalike. Unfortunately, unlike the original Lee, this spot a little dull. Bringing back lost stars has been done again and again, but that doesn’t mean the trend will go away. Recently, Galaxy chocolate and AMVBBDO also brought Audrey Hepburn to life with some impressive digital trickery.
Video: Johnnie Walker “Bruce Lee” by BBH, Shanghai
To launch UKTV’s new channel, Drama, Taylor Herring PR, London, recreated Colin-Firth’s show-stealing lake scene in the BBC adaptation of Pride and Prejudice – using a 12ft scale model of the iconic Mr Darcy. He was seen dripping in the Serpentine in London’s Hyde Park.
Video: UKTV Drama “Mr Darcy” by Taylor Herring PR
Budweiser has launched “Made for Music” – the brand’s first push using music as a platform. Two ads released so far feature Jay-Z and Rihanna as dual celebrity pieces. The ad above is set to the sound of Jay-Z’s “PSA” and directed by Mark Romanek.
Video: Budweiser “Dreams Are Made: Jay Z”