Outdoor ad highlights of 2014

From Heisenberg GIFs in Paris to the revived art of the hand-painted billboard - check out our pick of 2014 outdoor ads.

JWT London and Shell created what it called a "player-powered football pitch" in a Rio de Janeiro favela, allowing its users to play by floodlight for the first time. Read more.

72andSunny created a series of wonderfully site-specific ads for Google, weaving the digital giant into the fabric of New York City. As part of the campaign promoting Google’s rebranded mobile app the agency executed a series of outdoor ads dotted around New York City by working with a variety of organisations and proprietors to bring the small installations to life. Read more.

Mineral water brand Perrier tried its hand at street art. And we took a look at the revived art of hand-painted billboards and wallscapes. Read more. 

Popular skate brand Vans launched London’s first indoor skate park under a tube station. Read more.

The creatives at beer brand Molson Canadian tested the country’s patriotism with its outdoor campaign. To celebrate the country’s 147th birthday the brand released a beer fridge that only unlocks if people can correctly sing ‘O, Canada,’ the nation’s national anthem, in perfect time and with emotion. Read more.

Need Gerrard Butler's Spartans to give you a boost on a rainy day? Netflix got on the GIFs in a digital outdoor campaign by Ogilvy Paris that was tailored to react to the viewer's surroundings. Read more.

29 December 2014

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