PAUL SMITH GOES TO THE ALPS FOR UNDERWEAR AD

Not the most typical underwear film. Paul Smith heads to the French Alps with producer and director Sébastien Montaz-Rosset and slack liners Antoine Moineville and Tancrède Melet.

The short film aims to celebrate the vibrancy of the British designer’s Autumn/Winter 2013 underwear collection. Paul Smith follows the two athletes as they precariously hop from peak to peak, at times with nothing more than their Paul Smith boxers and a single piece of rope to save them from falling.

Against the breathtaking backdrop of the French Alps, we watch as the two adrenaline junkies take on the mountains, bounding up the slopes before running across their lines and hand-standing on cliff tops.

Throughout the film Antoine and Tancrède are dressed head-to-toe in Paul Smith; starting out in new season trousers and tops from the Paul Smith Jeans collection before stripping down to their Paul Smith Underwear.

What you get is a film with beautiful cinematography and a great soundtrack from Snakehips.

“In a world full of things that are so predictable, the obvious root for promoting underwear would be for us to use a well-built guy and a classic shot that we've seen many times before, but I was keen to do something that was different,” says Paul Smith.

“I'll let the film do the talking but I hope you like the result, we think it's really amazing and scary as hell. And remember, breath comes in short pants!”

Video: Behind the scenes of the shoot

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