Seven amazing designs that you won't believe are packaging.
There are lots of practicalities to take into consideration with packaging labels, meaning a trip to your conventional grocery store isn’t likely to be visually stimulating. But the label of a product can speak volumes for the brand, and we’ve sought out those eye-catching designs which wouldn’t look out of place in a design gallery.
How beautifully presented are these tea bags, which unfold before your eyes? ACHU! Studio in Ecuador’s capital Quito are behind the design for Té Quiero Tea, which in Spanish has two meanings, phonetically: 'I love you' and 'I want tea'.
Glass and simplicity are key in the designbelow by Morgan Sterns for Restored Water.
“Now more than ever, there is a crucial need for new, reliable and locally-controlled water sources around the world,” explains Morgan.
“Water supplies are not always available and will be more difficult to rely on in the future due to regions competing for shares of distant water imports. These challenges along with expected population growth cause for a need to find new ways to maximize annual sustainable yield of the groundwater basin.
“The Restored Water identity and packaging concept was strongly influenced by the process of taking highly treated wastewater that would have previously been discharged into the Pacific Ocean and purifying it using a three-step advanced treatment process. My main objective was to create a brand that would be a blueprint for water agencies throughout the world in order to help solve local water supply issues.
“Restored Water's identity concept was inspired by patterns found in groundwater filtration systems while the packaging concept inspiration came from mixing clean lines with stainless steel, glass, and recycled wood materials. The final system resulted in the creation of a line of reusable water canteens that convey a modern and minimalistic approach to design while still functioning as a piece of art in the household.”
This label for East Van Vodka has a popping tangerine label and beautiful typography. It was created by Cause+Affect Design, Vancouver, for Odd Society Spirits - a small-batch craft distillery in the heart of East Vancouver.
“Cause+Affect designed the East Van Vodka label around a fantastical portrait of ‘Cornelius’ the owl sourced from East Vancouver artist Shwa Keirstead,”explains the agency. “The label copy was written to evoke the hardworking, creative spirit of East Vancouver and to invite you to join the Odd Society as you are, no matter what your quirks might be.”
“We designed East Van Vodka to stand out,” says Steven Cox, Creative Director of Cause+Affect. “Most vodka labels give off airs of subtlety or blend into the background, much like the spirits themselves, but we wanted East Van Vodka to exhibit a unique character that matches its namesake community and to represent the unusual depth behind the product itself.”
Imagine your pizza order turning up like this! Turkey’s Tadim Pizza wanted to celebrate their 30th anniversary with a rather different, more offbeat campaign. SVStudios in Ankara delivers a 12-inch with a groove.
Kanagawa’s Keiko Akatsuka & Associates creates the beautiful vessel for Gomacasi, a Japanese Goma essence for sweets.
Believe it or not, but these ornate boxes house Penhaligon luxury perfume - designed by JKR, London/New York/Singapore/Shanghai.
And if they’re not enchanting enough, here’s some seasonal gift packaging they crafted, which takes inspiration from the brand’s Victorian roots and the music boxes of the time.
Illustrated with mechanical songbirds in an array of eye-catching colour, the lavish product rotates to the sound of birdsong. Opulent, rich and intricate!
All these designs feature in the 240-page book, 200 Best Packaging Design Worldwide. You can grab your copy here.
21 August 2015
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