TED'S ADS WORTH SPREADING 2013
TED are back this year to continue their “Ads Worth Spreading” initiative to find companies that want to communicate ideas with their consumers with an ethos similar to the way TED aims to communicate with its audience. What do you think of the selection? Let us know on Facebook.
Coca-Cola “Security Cameras” by Y&R, Buenos Aires
Security cameras around the world capture some of the lowest moments in human behavior -- but, they also capture some of the most beautiful. A sweet reminder that kindness, bravery and love are everywhere.
Expedia “Find Your Understanding” by 180LA, Santa Monica
Travel can take you out of your comfort zone and change your perspective. On this trip, Artie Goldstein travels across the country to attend his daughter's wedding, a journey that tests him and ultimately changes him in unexpected ways.
Guardian “Three Little Pigs” by BBH, London
If the fairytale of the "Three Little Pigs" was to take place today, how would a 24-hour press cycle and social media change the story? Discover a new twist on an old tale as today's media dissects the supposed innocence of the pigs in this by now well-known ad.
TNT “Daily Dose of Drama” by Duval Guillaume Modem, Antwerp, Belgium
We featured this in our 2012 Flash Mob piece. In a quiet square sits a red button and an arrow prompting you to push it. Suddenly, sirens blare, an injured person is carried out by stretcher, black cars zoom up and a shoot out ensues. A real-life daily dose of drama, brought to you by TNT.
GlaxoSmithKline “The Crowd” by TBWA\London
GlaxoSmithKline takes a creative step forward to highlight their role in the Olympics as an anti-doping agent. Experience the adrenaline rush of an athlete on a global stage whose drug of choice is the crowd.
See last year’s TED selection here | Learn more about the initiative by downloading the Ads Worth Spreading report.
Dodge Ram “The Farmer” by the Richards Group, Dallas
In the poetic words of Paul Harvey, "On the eighth day, God looked down on his planned paradise and said, 'I need a caretaker.' So, God made a farmer." The moving tribute to the hard work of the American farmer, was aired during the Super Bowl XLVII.
Channel 4 “Meet the Superhumans” by C4 Creative, London
In life, we all have obstacles to overcome. But, the champions of the Paralympics didn't let anything get in their way. This powerful ad shines a light on the incredible strength of human determination. The ad recently won at the UK’s Creative Circle Awards.
Dell “Annie” by Y&R, New York
A persistent fifth grader named Annie decides that she's going to fly. With the help of her Dell laptop, imagination and ingenuity, she brings her dream to life and shows the doubters that where there's a will, there's a way.
Melbourne Metro Rail “Dumb Ways to Die” by McCann, Melbourne
Safety warnings aren't especially memorable, but this quirky, animated bit is hard to forget. While setting fire to your hair or poking a grizzly bear are dumb ways to die, ignoring safety rules around trains is the dumbest of all. The animation was featured as our Spot of the Week 2012/48.
Rainforest Alliance “Follow the Frog” by Wander Films, Los Angeles
So you want to save the rainforest? You could give up your job, your family, your life, and start a movement with the local tribesmen of Nicaragua. Or you could follow the frog.
