The “Lego Blind Art Project” is a project to introduce blind and visually impaired children to the world of fine art.
Munich agency Serviceplan wanted to get across: “With LEGO you can build anything you imagine”.
As part of their “Lego Blind Art Project”, Serviceplan arranged a series of workshops at the world famous Lenbachhaus museum in Munich, where paintings like “The Blue Horse” by Franz Marc were described to visually impaired children. The children were then able to recreate their interpretation of the painting using the Lego.
The workshops were promoted through museums in Munich, schools for blind and visually impaired children in Germany and through the German Ministry of Culture and Education.
In the campaign’s second wave, sighted children were also invited to workshops allowing them to exchange experiences and opinions on “The Blue Horse” and the Lego interpretations.
“We wanted to prove that Lego can be much more than a simple sponsor but a great way to bring the art of painting closer to a totally new target group,” says Serviceplan.
“Sighted children gained a new perspective on art and on the lives of blind people. Blind children got access to art. All thanks to Lego.”