THE SUNDAY TIMES ICONS

The Sunday Times links icons of modern culture in one take - Rhia Chohan, Online Editor

Six icons. One take. One film. The Sunday Times' ultra-stylish, new spot for the UK newspaper has taken six iconic images of modern culture -  The Thinker, Forrest Gump, Mad Men, Creation of Adam, Reservoir Dogs & Daft Punk and links them together into one fluid sequence.

The 50-second spot by Grey London was shot in one take, with just two actors, by Us through Academy Films.

Images: Behind the scenes

Highlighting the newspaper's refresh of its Culture section, it also promotes its month-long culture series, which revolves around the concept of "cultural connections."

"This is all about those iconic cultural images that we pin to our walls and stick in our minds," said the creative team.

"We all have our favourites. Heisenberg, Kraftwerk, and Banksy’s kissing coppers all featured in early scripts, but we wanted to take a snapshot of what’s making the headlines in 2014.

"Daft Punk winning big at the Grammy's, The final series of Mad Men, and Tarantino are all over the media right now. These people and their work have left an indelible mark and we’ll probably still be talking about them in ten, twenty maybe even a hundred years years time. The TV spot is a respectful nod to it all."

Video: The Sunday Times "Icons" by Grey, London and Us, London

Video: The Sunday Times "Icons - The Making Of"

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