VIVIENDO POSITIVAMENTE
National Geographic Channel created documentary series with with Coca-Cola Latin America, including film by City of God director, Kátia Lund.
Some of the “Viviendo Positivamente” (Living Positively) films have already been shown during November 2012 in 19 countries across Latin America.
The documentary covers 40,000 kilometres, five countries and eight stories in the course of four episodes about the lives of “everyday heroes who have overcome major social, environmental and economic challenges to make an impact on their communities and the world”. All of the protagonists are supported by Coca-Cola Latin America’s Living Positively programme.
The documentaries were directed by world-renowned Latin American filmmakers: Kátia Lund (“City of God”) from Brazil, Carlos Carrera (“The Crime of Father Amaro”) from Mexico, Natalia Smirnoff (“Puzzle”) from Argentina, and Ciro Guerra (“The Wandering Shadows”) from Colombia.
Each of the four instalments will focus on a different social cause: creating opportunities for work and education in impoverished communities, encouraging healthy bodies and minds, recycling, and agriculture. The heroes and their projects are based countries throughout the region, including Argentina, Brazil, Colombia, Haiti, Mexico and Peru.
“The stories in ‘Viviendo Positivamente’ inspire viewers to become aware, to get involved, to change, to contribute to their community and improve their own lives,” says Guido Rosales, Integrated Marketing Communications Director for Coca-Cola Latin America.
“Together with the National Geographic Channel and high-calibre directing talent, we are conveying these messages in a compelling and powerful way. Our organisations share a lot of synergy, and we’re pleased to be working with a leader of innovative and educational programming with such impressive scale in the region.”
“We found in each protagonist a powerful human and social value that deserved to be documented and shared with society,” said Fernando Semenzato, SVP of Content for FOX International Channels Latin America.
“Nat Geo and Coca-Cola share a passion for sustainable development and environmental preservation, and we’re thrilled we had the opportunity to work together to produce special content that aims to inform, entertain, and educate audiences about our world and the environment in which we live.”
The documentary series kicked off with stories from Argentina and Mexico, directed by Natalia Smirnoff and Carlos Carrera.
In Argentina, high in the mountains of Rosario de Lerma, live extremely isolated communities. There, Ana Virasoro leads the Alfarcito Foundation and a school that provides technical education and the only possibility for young people to improve their lives. Nat Geo followed their work, and shares this source of inspiration.
The Nat Geo team also tells the story of Salvador Casteñeda, whose life was changed radically by education. Even though he had to struggle against his education to preserve his indigenous language and customs, it made it possible for him to fight for the rights of indigenous groups today.
National Geographic & Coca-Cola Latin America
