2012 HIGHLIGHTS
Since launching the new website in February 2012, we have brought you features in Audiovisual, Campaigns, Who’s Who, Digital and of course our Editor’s Blog presented by Lürzer’s Archive Editor-in-Chief, Michael Weinzettl. Take a look at some of the 2012’s Campaigns…
Whether they were works of creative genius or unimaginative hyperbole ahead of Game Day, 2012's Super Bowl spots generated the incredible buzz that was expected. This year's ads were dominated by celebrity cameos, cars and canines. So which Super Bowl ads got people talking?
Video: French Connection "The Collection is Pretending"
Pieces from the new Spring/Summer collection, some flexible models and some surreal props is what it took to create the latest French Connection campaign by 101, London, which is both elegant and strange.
The art of the flash mob has been used for protests, satire, entertainment and artistic expression. As a familiar trend in the advertising industry, how did agencies and brands reinvent them for 2012?
A little town in Belgium, on a square where nothing really happens suddenly erupted in chaos and characters appeared out of nowhere to act out an assortment of overly dramatic scenes: ambulances, stretchers, gunshots, car chases and then some. It has already racked up near to 22 million hits on YouTube.
TNT “Push to add drama” by Duval Guillaume, Belgium
In May 2012, Amnesty International’s hard-hitting campaign by TBWA\Paris and Henry De Czar France gave examples of why the NGO does not accept money from just anyone.
Read our interview with the creative team behind the campaign
Oreo celebrated its 100th birthday in 2012 with a hundred days of cookie-inspired images featuring newsworthy items - from the Mars Rover landing to Elvis Week. The project from DraftFCB, New York, began on June 25 with the much talked about gay-pride-themed picture featuring a six-layer cookie coloured like a rainbow with the word “Pride”.
The response among the cookie’s then 26.9m fans was very much divided with some expressing their love for the image, and others even threatening to boycott the Kraft brand. The bold ad drew a massive amount of support in the form of 14,800 shares and 87,000 'Likes' on the day.
Lollipops, tongues, unicorns and semi-naked men: fashion meets eccentric art installations for Diesel’s latest “Fresh & Bright” campaign.
The “Art of Color” – dubbed as an exhibition - which you can find over on their site is by Amsterdam-based agency SuperHeroes. It mixes fashion and digital art installations to ‘apply’ colour to Diesel underwear, via some rather strange methods involving lollipops with tongues and lasers emitting from the eyes of a unicorn.
