CLOSE

Lürzer's Archiv

  • Home
  • Search
  • Submit Work
  • Profiles
  • Ranking
  • Magazine
  • Students
  • Shop
  • Log in
links
mitte
rechts
logo

ADIDAS CELEBRATES TENDULKAR

Adidas celebrates cricket legend Sachin Tendulkar’s 40th birthday with an activation campaign providing cricket for the masses.



The simple campaign from TBWA\India celebrates the sports brand’s relationship with the Indian cricketer by turning Mumbai’s urban landscapes into cricket grounds – “a little gift for the city that gave us Sachin,” says the campaign.

 

In the country’s cramped cities, cricket pitches can often be scarce, and young dwellers look for strips of land between buildings to play impromptu matches – and of course, creating their own improvised stumps.

 

The campaign involves pasting Adidas cricket stumps, “Wall Posters”, in alleys, oil drums, corridors, parking lots and every possible strip of land in the city. Overnight urban surroundings were transformed into stump bearing pitches, a cue for youngsters to play the nation’s most loved sport.

 

The campaign’s accompanying film is full of shots of Mumbai’s people, children and cityscapes. Funnily enough, Tendulkar isn’t anywhere to be seen.

 

 

 

Video: Adidas "Happy Birthday Sachin" by TBWA\India

 

 

 

 


Back

Newsletter

Please sign up to get our monthly newsletter.


E-Mail address is required
Ratecards Partners Distributors

Apps

  • Lürzer's Archive for iPhone
  • Lürzer's Archive for iPad
  • Lürzer's Archive Magazine

appstore

Sitemap

  • Index Work by Year
  • Index by Creatives
  • Index Articles by Year
  • Terms & Conditions
  • Terms of use
  • Imprint
  • About us
  • Contact us

Follow

icon facebook icon twitter icon google
icon youtube icon linkedin icon pinterest
icon tumblr icon intsagram icon flickr

Modal title

One fine body…

Please login


I forgot my password


User or Password wrong!

Add to Favorites List Manage Lists