To bring the issues of human rights to light, Ogilvy & Mather London partnered with renowned artistic duo, Coarse, to create an enlightening campaign for Amnesty International.
The duo, Mark Landwehr and Sven Waschk, created a total of 30 limited edition “Freedom Candles”. Each candle highlights a human rights injustice.
When each candle is burned, the wax sculpture depicting the injustice burns away to reveal a new bronze figure inside—symbolising the positive change that human rights activism can help to effect.
One candle begins as a young girl who has been forced into sexual slavery. It burns away to reveal a young girl who is free to make her own choices, highlighting Amnesty International’s belief that it is everybody’s right to make their own decisions about their health, body and sexual life.
Another begins as a political prisoner being tortured, which burns away to reveal the same man being reunited with his son. Amnesty International also launched a major new global campaign against torture in May 2014.
During April, the candles were then auctioned on eBay, with funds donated to Amnesty International.
Coarse are renowned for their striking and meticulous vinyl sculptures. This is the first time that the duo has turned its attention to the subject of human rights.
“This collaboration with Coarse brings together the worlds of art and activism; and we hope that they gain attention from collectors, design fanatics, and Amnesty International supporters alike,” said Thomas Schultz-Jagow, Senior Director of Campaigns and Communications at Amnesty International.
“Candles are reminiscent of Amnesty International’s iconic symbol but the candles produced by Coarse bring this to a new level. The wax figurines represent the injustices we campaign against which burn down to reveal a lasting image in bronze of the positive outcomes we strive for.”
"Freedom Candles" picked up a Product Design Lion at the Cannes Lions International Festival of Creativity.
Candles are reminiscent of Amnesty International’s iconic symbol. This ad by TBWA Paris appeared in Vol. 3 of our 2011 Archive.
8 July 2014
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