HelloFlo writers Marquis and McCelland create Baristapist for In Your Corner counselling service
This self-appointed “baristapist” needs to rethink her day job in this hilarious ad for mobile counselling service, In Your Corner.
“There are two things in this world that I’m the best at: being a professional barista and being an unlicensed therapist,” begins this ad for In Your Corner – a text/video-chat counselling service.
In this hilarious spot, this self-appointed “baristapist” even has her own makeshift “Theresa the Baristaptist” sign – cross-stitched – propped up on the counter. Theresa says she does things that ‘real’ therapists can’t, including replacing orders of coffee with Xanex because the customer apparently needs to calm down. She evens covers a child, who is throwing a tantrum, in squirty cream.
In Your Corner offers therapy via video chat and text and the spot’s character is a sort of Jane Lynch (Sue Sylvester from Glee).
Despite truly believing it’s her true calling, let’s face it: Theresa, who describes herself as “a Freudian Jesus”, is not a very good therapist. This is where those seeking advice are prompted to instead consult In Your Corner for help.
The spot was written and directed by Pete Marquis and Jamie McCelland, whose brief was to take the stigma out of therapy through humour. The duo are perhaps best known for making "Camp Gyno" and "First Moon Party" for HelloFlo, a customised delivery and subscription service for feminine care products.
HelloFlo’s recent “Postpartum” hilariously spilled the secrets about what really happens after childbirth. Company founder and CEO Naama Bloom worked with production company Senza Pictures and writer Sara Saedi, who wrote the spot and originally described it as Waiting for Guffman-esque.
The company worked with Sara Saedi and Senza Pictures again for their latest ad “The Period Fairy”. The short mockumentary featuring a girl who investigates the mythology, and gets the likes of the Tooth Fairy, Cupid, Santa Claus and more from the Department of Mythical Creatures to explain their colleague's mysterious exit from the scene – “History may have forgotten her, but Herstory hasn’t,” says Lilian Dyer who just a “vagical” first period.
19 May 2015
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