IKEA'S THE WONDERFUL EVERYDAY

Ikea lights up a forest in this gorgeous ad celebrating move to energy-efficient bulbs.

Ikea is running “The Wonderful Everyday”, a new advertising campaign from Mother, London,  featuring the brand’s focus on sustainability. A television commercial, “Forest”, brings a dark forest to life using LED lighting: “By 2016 we will only sell energy efficient LED lightbulbs. Sometimes small things can make a big difference.”

As part of the campaign, IKEA.co.uk, IKEA.ie and radio will give tips and ideas to make homes more waste, water and energy efficient. IKEA FAMILY members will be invited to an in-store home furnishing fair in April with a focus on sustainability.

The creative platform ‘The Wonderful Everyday’ is about celebrating the everyday – the everyday events at home, such as getting a child out of the house in the morning on time, or in the case of this campaign, swapping one incandescent bulb to an LED bulb to save energy.

Filming was shot over three nights in Portugal by director Martin Krejci via Stink with director of photography Stepán Kucera and producer Juliet Naylor.

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