Stink director, Gustav Johansson's latest work for Levi's captures different young women in the brand’s Revel jeans.
The Wieden + Kennedy campaign from Shanghai embraces the idea of “Let your body do the talking”, letting the models get creative and express themselves with their body language – whilst wearing a pair of Revel shaping jeans.
Some interesting Shanghai city locations added a touch more charm to the campaign’s fun spot, which features a cover of Bunny Siglers's "Shake Your Booty" redone by Pusha T.
Video: Levi's Revel "Experience the Benefits" by Wieden + Kennedy, Shanghai
Video: Levi’s Revel “3D Photo Booth”
The campaign also covers print ads and a 3D photo booth which generates a 360 degree animated gif to showcase wearers’ beautiful body shape and their new level of confidence.