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LET YOUR BODY DO THE TALKING

Stink director, Gustav Johansson's latest work for Levi's captures different young women in the brand’s Revel jeans.

 

 

The Wieden + Kennedy campaign from Shanghai embraces the idea of “Let your body do the talking”, letting the models get creative and express themselves with their body language – whilst wearing a pair of Revel shaping jeans.

 

Some interesting Shanghai city locations added a touch more charm to the campaign’s fun spot, which features a cover of Bunny Siglers's "Shake Your Booty" redone by Pusha T.

 

 

Video: Levi's Revel "Experience the Benefits" by Wieden + Kennedy, Shanghai

 

Video: Levi’s Revel “3D Photo Booth”

The campaign also covers print ads and a 3D photo booth which generates a 360 degree animated gif to showcase wearers’ beautiful body shape and their new level of confidence.

 

 

 

 


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