Out of home highlights 2015: Part Two
From the unveiling of the hoverboard to the art stolen from a Kenyan slum for clean water - take a look at part two of our 2015 out of home highlights.
Saatchi & Saatchi Hungary created the 'world’s biggest interactive music box'.
To celebrate the Hungarian capital’s much-loved music institution, Müpa, Saatchi and Saatchi created a larger than life to ambient installation to launch the Winter 2015 season.
The “Müpa Hangjáték” (Müpa Melody Wheel) is a giant music box that was installed in the Allee Plaza, one of the largest shopping centres in Budapest in November. More here.
Water Aid 'stole' street art from a Kenya slum and turned it into clean water.
Non-profit organisation Water is Life worked with Deutsch N.Y. to steal street art from Kibera, Kenya - described as the largest and most violent slum in Africa.
Kibera, Kenya is one of the largest and most dangerous slums in Africa; home to over one million people who fight every day for food and clean water. Yet, just above their heads is what Water is Life thinks is the answer to many of their problems; valuable street art created over five years ago by acclaimed French street artist and TED Prize winner, JR. More here.
Intended as a symbol of a divided nation, Cheil Worldwide created a piano with strings made of barbed wire taken from the fence marking the inter-Korean border.
The strings were taken from the demilitarised zone, on the border that divides South Korea from its communist neighbours in the North.
“Piano of Unification” for the Korean Ministry of Unification Project marks the 70th anniversary of Korean liberation from Japanese occupation and will be exhibited and displayed in public. The piece is a musically themed narrative and its aim is to encourage Koreans to think about the possibility of national reunification and peace. Read more.
Lexus unveiled its highly anticipated Hoverboard.
It was like something out of Back to the Future. Lexus' "Slide" was the carmaker’s fourth “Amazing in Motion” project from CHI&Partners. It pushed the boundaries and featured a real life hoverboard. Renowned pro-skateboarder Ross McGouran took centre-stage in the campaign, which shows him teaching himself to float on the hoverboard across a sequence of increasingly challenging stunts.
The “Slide” film was created by CHI&Partners and shot by award-winning film director Henry-Alex Rubin through Smuggler. The setting was a custom-built hoverpark in Barcelona set to the sound of Rudimental’s Waiting All Night. Catch it here.
Ballantine’s created the first whiskey glass engineered to work in microgravity.
The conquest of space might not be in everyone’s grasp, but Scottish distiller Ballantine’s developed a glass for sipping whisky in zero gravity if you ever make it there.
Ballantine’s commissioned an Open Space Agency team led by James Parr to create a glass that would help ensure that in the future of space travel, whiskey will be going along on the ride. The Ballantine’s “Space Glass” was launched after it was engineered and prototype-tested in microgravity at the ZARM Drop Tower in Bremen, Germany. Here's how they did it.
29 December 2015
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