Perrier's crazy hot air balloon party by Ogilvy Paris
A frenetic explosion of colours and sounds in this hot air balloon spot for Perrier by Ogilvy, Paris.
French directing duo Fleur & Manu (through Les Télécréateurs) were behind the spot which sheer madness in the sky. Shot in Argentina, the one-minute ad features a fleet of hot air balloons whose passengers are an eccentric cast of characters, including an orchestra, cheerleaders, zoo animals, hippies and French waiters - all representing the bubbles within a bottle of Perrier. The lion and his marmoset and parrot pals were shot in-camera at Argentina zoo.
“Perrier is one of the most iconic French brands,” says Fleur & Manu. “Directors like Jean-Paul Goude, Ridley Scott and others have produced amazing films so it was really exiting to take part in that creative history. At the same time the script was really ambitious.”
Set to the building crescendo of Edvard Grieg’s ‘In the Hall of the Mountain King’, the spot kicks off with stills of the Iguazu Falls and culminates with 42 VFX shots with 50 or so variations of computer generated hot air balloons. The fleet of madness was inspired by Wacky Races, as well as iconic snippets from the historical bank of Perrier adverts.
The opening scene was based on stills of a natural well in Yucatan, Mexico, with CG and animated DMPs bringing the sequence to life. The balloon bursting through the water was one of the most challenging shots for the team to create, requiring a team of specialists in liquid simulation VFX.
“The biggest challenge was to give the film a certain feeling of reality,” says Ogilvy Creative Director Paul Kreitmann.
“It's colourful, energetic, and you get sucked into it immediately. In this kind of film, if you don't buy into the physical reality, then you don't buy into the craziness and the show. So the movement of the balloons needed to be credible as much as they needed to be spectacular and never seen before. It was accomplished by shooting all we could in a real environment - no green screens; the baskets, the people inside, the baskets colliding, or passing side by side.”
MPC Paris were at the visual effects helm. VFX Supervisor and Creative Director Franck Lambertz led the team: “The spot is a riot of colour, with multiple locations and many minute details in every shot.
“Working with Fleur & Manu, who are adept at creating the ultimate fantasy world, led us to slightly unconventional techniques. I even found myself in a helicopter filming with a 360-degree camera to create the back plates.
“The work was led from MPC Paris, with support from the 3D team in London, prep work from Bangalore, and stills photography from MPC Mexico - a truly global effort.”
16 June 2015
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