We’ve separated the treats from the tricks. Sink your teeth into these spooky spots...
BBDO New York’s Halloween-themed online spot for Snickers, “Hungry for Halloween?” continues its “You’re Not You When You’re Hungry” theme. There’s a sinister opening, where we see a man throwing a sack of something suspicious into the boot of his car. He ends up in a spooky loft containing a myriad of sharp objects, before revealing the contents of the sack to be three pumpkins.
John Neil is in fact a master pumpkin carver, who in the spot goes to demonstrate some impressive jack o’ lantern-carving skills whilst explaining his craft.
Next - instead of featuring ghosts and ghouls, mobile network giffgaff's in-house ad plays on more contemporary fears such as the terror of when a friend tags pictures of you on social media. In "House of Horrors" director Ninian Doff does a great job of matching horror movie imagery with comedy.
Our next one wasn’t actually for Halloween, but for a recent horror film festival, ELMSTA 3000 in Sweden. The devilish stunt was engineered by Saatchi & Saatchi Stockholm and made for what is probably the creepiest newspaper ad we’ve ever seen.
It featured a slightly creepy looking baby, with text reading “Welcome to the world beloved LUCY. The baptism will take place in Elmsta 23 May 12:00” followed by an email address where people could RSVP. The seemingly innocent ad for a baptism had a satanic twist. Little clues pointed to the baby’s curls resembling the outline of three number sixes, while the email address provided also began “rehtom.snatas” which of course reads ‘Satan’s Mother’ backwards. She's also named Lucy – a sort of female counterpart to Lucifer.
Meanwhile, American store Target is celebrating Halloween with a YouTube virtual reality series. Made in-house, “The House on Hallow Hill” includes six videos, starting with an introductory scene to set the tone, where the viewer sees a haunted house (a mansion in Target’s HQ city of Minneapolis was used).
As a hand grasps a phone to photograph the house, a raven swoops in and takes the phone. YouTube captions pop up, prompting the viewer for a next action such as exploring one of the mansion's rooms: "The Ghoulish Graveyard," "The Candy Carnival," "Dinner with Ghosts" and "Day of the Dead." Once viewers explore a virtual room, they can shop items that are part of that room's theme.
Pizza Hut's BuzzFeed-style video is for last-minute Halloween preppers who are tempted to settle for anything mediocre. The branded video is from Los Angeles-based Shareability.
People were invited to an open house. What they didn't realise was this is the original Paranormal Activity house. The "Haunted Open House" stunt was staged to promote the release of Paranormal Activity: The Ghost Dimension, Paramount Pictures. An old formula, but there's a reason that it has kept going.
The Headless Horseman has a hard time satisfying his craving for chocolate in this spot for Reese's by Viacom Velocity.
We'll update this post as the best Halloween ads roll in!
26 October 2015
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