Tongue-in-cheek Somersby Cider campaign parodies an Apple store product launch.
Somersby has launched its television campaign in the UK, spoofing the gadget lovers’ hype around Apple product launches and in store.
The ad from Fold7 humorously plays on tech jargon, including phrases such as “16pip”, “32pip”, and “lift towards the mouth and inter-face” and other apple puns.
The spot also plays on popular Apple product features. In one scene, a couple asks the store employee if “it’s wireless”, with the employee responding immediately that it is “completely wireless” as he waves his hand around the glass of Somersby cider to show the obvious absence of anything connected to it.
It is the London agency’s first work for the Carlsberg brewery cider brand and was written by Ryan Newey and directed by Mat Kirkby through RSA Films.
“With a strong focus on refreshment, it breaks conventions within the booze sector in its targeting of both male and female drinkers in equal measure,” says Fold7.
It isn’t the first time Apple has been parodied. Samsung, on the launch of their Galaxy SII handset created “The Next Big Thing” poking fun at those who queue outside Apple stores.
Somersby continue their theme of alluding to the latest digital trends. One of their previous ads, “The Wall,” was a parody of the social network phenomenon.
Somersby Cider “The Somersby Store” by Fold7, London
Video: Somersby Cider “The Wall”
Video: Samsung Galaxy SII “The Next Big Thing” by 72andSunny