THE GRAND PRIX WINNERS OF CANNES LIONS 2013
See the Grand Prix winning work from the Cannes Lions International Festival of Creativity 2013.
Metro Trains “Dumb Ways to Die” by McCann, Melbourne. Grand Prix winner in Direct, Film, PR, Radio and Integrated Lion categories. The sweetly creepy animation, to show that there is more than one dumb way to die near a train, and its catchy soundtrack became a viral sensation with its own smartphone game app. (Prints in Archive Vol. 3/2013)
Intel + Toshiba “The Beauty Inside” by Pereira O’Dell, San Francisco. Grand Prix winner for Branded Content & Entertainment, Cyber and Film categories. Read more about the interactive series here.
Heineken "Heineken’s Legendary Journey: Justifying a Premium the World Over" by Wieden + Kennedy, Amsterdam wins the Creative Effectiveness Grand Prix.
Oreo "Oreo's Daily Twist" by DraftFCB, New York also took a Cyber Lion Grand Prix. The brand celebrated its 100th birthday with a hundred days of cookie-inspired images featuring newsworthy items - from the Mars Rover landing to Elvis Week. Read more.
Auchan “The Selfscan Report” by Serviceplan wins the Munich agency a Design Grand Prix Lion for the second year in a row (after their Austria Solar work). Their innovative Selfscan sustainability report for Italian supermarket Auchan, came printed on customers’ store receipts.
The coveted Film Craft Grand Prix went to Channel 4 “Meet the Superhumans” by 4Creative, London. The 2012 Paralympic spot, featuring Public Enemy's "Harder Than You Think", has already racked up awards including Gold for Best Integrated and Film Craft at Creative Circle and featured in Archive Vol. 5/2012.
The shoot took place over 14 days, utilising five different cameras in locations across the UK from the Sheffield Aquatics centre to Lee Valley Athletics Centre to the Olympic stadium, and the home of the Paralympics: Stoke Mandeville.
The Grand Prix for Good went to BBDO, Dusseldorf, Germany. WWF “Ant Rally” amusingly and ingeniously harnessed the power of leaf-cutter ants for activism. The stunt, "The Ant Rally," created with production company Parasol Island) for the World Wildlife Fund, involved laser-carving tiny messages about saving the rainforest into leaves and then having the ants march around with them.
Apple iPad mini “Time/Surfer/Wired Magazine/New Yorker” by TBWA\Media Labs, Los Angeles, took the Press Grand Prix. The latter is our Print Ad of the Week.
Cheil-owned digital agency, The Barbarian Group, won the inaugural Innovation Lion for its "Cinder Coding Platform", a powerful, intuitive toolbox for programming graphics, audio, video, networking, image processing and computational geometry. The category was created to honor pioneering forms of technology that have made ideas possible.
Ogilvy & Mather, Amsterdam took the Media Lions Grand Prix for its “Why wait until it’s too late?” campaign for Dutch funeral insurance company, Dela. The campaign encouraged people to say something wonderful about the people they care about while they are still around to hear it.
The top prixe for Mobile was awarded to Smart Communications “TXTBKS” by DDB DM9JAYMESYFU, Makati City and was the Philippines' first Cannes Lions Grand Prix. The campaign collaborated with textbook publishers to condense books into SMS.
Those messages were then put onto old SIM cards and repackaged into “Smart TXTBKS,” creating a new brand of textbooks. The idea aimed to solve the issue of the decreasing use of textbooks in a country where tablets or e-readers aren't always affordable.
IBM “Bench/Shelter/Ramp” by Ogilvy, France, took the Outdoor Grand Prix. The company won for its outdoor structures that make urban life a little bit easier in its “Smart Ideas for Smarter Cities” campaign.
Sport Club Recife “Immortal Fans” by Ogilvy, Sao Paulo took the Promo & Activation Lions Grand Prix. Known for their passionate fans, the club introduced the world's first ever organ donor card from a football team, encouraging fans to become immortal by registering as donors. Over 51,000 people have registered for a card, and organ donation in Brazil has increased by 41%.
Ogilvy, Sao Paulo, won yet another Grand Prix in the Titanium category for Dove "Real Beauty Sketches. The agency, who also took Agency of the Year, hired forensic artist, Gil Zamora, to show the difference in how women see themselves and how they are perceived by others.
