UNIQLO HAIRDO

Uniqlo’s “Hairdo” campaign pairs hairstyles with the clothing brand’s new looks.

Uniqlo has created a line-up of DIY hairstyles created to wear with the brand's fall/winter 2013 line. “Uniqlo Hairdo” offers 16 suggestions including The Slick Braid, The Chignon and the Side Beehive.

The campaign’s website was created by Japanese Studio, Projector, who have also been behind other Uniqlo projects such as Uniqlock.

A clean design – typical of the brand, it features photography by Carl Kleiner as well as animated gifs to take you through each stage of creating the styles. The creative team positioned mirrors to show the facial expressions of the four models in the steps.

The do-it-yourself hairstyles have also been curated on Pinterest. It’s not the brand’s first Pinterest project.  Last year, they ‘hacked’ the social media platform to create ‘animated’ boards.