2012 INTERACTIVE HIGHLIGHTS
Since launching the new website in February 2012, we have brought you features in Audiovisual, Campaigns, Who’s Who, Digital and of course our Editor’s Blog presented by Lürzer’s Archive Editor-in-Chief, Michael Weinzettl. Take a look at some of the Digital highlights of 2012...
As part of a global marketing campaign to introduce the BBC iPlayer (an interactive iPad app which offers access to a comprehensive catalogue of BBC programmes) worldwide, BBH, New York and BBC Worldwide launched 'Touch the Stars' in February 2012.
As well as television spots and interactive ads, the campaign included 'Poke Ricky' - a fun Facebook app that urged users to poke Ricky Gervais in the face to their heart's content.
As Facebook launched its new 'timeline' feature for business pages in 2012, brands had been adapting their profiles on the social networking site. Coca-Cola reached the 40.5 million 'Likes' milestone and launched an interactive campaign that urged their fans to solve some enigmatic riddles.
Lürzer’s Archive spoke to the digital team behind this fun online project.
Find out how they created the work
In Spring 2012, Volkswagen Beetle launched a bright and interactive website for the Norwegian market which invited you to simply “Draw a VW Beetle”. The artistic creation then trundled through other scenes, as users were asked to draw objects in different scenarios as the story unfolded.
The creatives behind this playful site is award-winning ad agency, Try AS, and its sister digital agency, Apt AS (making up Try/Apt, Norway).
Louis Vuitton taught you to pack with their interactive site, paying homage to the original career of the fashion house’s founder.
If you've always admired how garments are so neatly folded in high end stores then “The Art of Packing” divulges those folding techniques, so you will no longer be left puzzled when you take a new item of clothing out of its box and can’t get it back in again.
The Hunter and the Bear returned with a sequel to their interactive “Tippexperience”. This time, the digital work from Buzzman, Paris transported users back in time to different eras.
Warning: once you start playing with this new campaign for correction fluid brand Tipp-Ex you might be here for some time - decades perhaps
Terry Crews returned as the Old Spice guy. And this time you could actually play him. In the brand’s spot for its Danger Zone range, “Muscle Music”, an infinitely loud Crews is sat with musical instruments in a room full of other props which he begins to play.
The prize is once his solo jam spot ends. The video player becomes interactive and allows the user to have their own go at manning the orchestra using their keyboard device - with the option to even record the masterpiece filled with hats, sausages, animal noises and Crews reminding everyone about the digital spin of the spot with a “we on the internet!” sound bite.
Have a go and read the full feature
