Digital highlights from 2015
From the world's first never-ending YouTube clip to the interactive experience translating selfies into sound - here are our digital highlights from 2015.
Honda laid claim to the world’s first ‘never-ending’ YouTube clip.
A clever little spot for the CR-V. Set to the hypnotic whistles of Bernard Herrmann's soundtrack for Twisted Nerve, "Endless Road" uses real-time weather data to match where you are on the YouTube platform.
Throughout the film the Honda CR-V is seen chasing a spiralling road that never seems to end, the CR-V moving in Droste effect fashion, through a world within a world. “Endless Road” has a counterpart on YouTube, as the first ‘never-ending’ film on the video platform. Check it out here.
Luxury fashion house Gucci made an inventive and genius move on social media under the direction of Allessandro Michele.
Less than a year into his tenure as the new Creative Director at Gucci, Allessandro Michele, who has a taste for blending eccentric visuals, included Instagram in his Gucci revolution with an approach of unconventional glamour and an offbeat aesthetic. Read more.
Hudson Rouge’s interactive site celebrates your individuality by turning your selfie into sound – as ‘personal and unique’ as your thumbprint.
Using face recognition technology, The Music Selfie Experiment allows users to scan their face to create their own unique song. Software developed by Toronto-based digital shop, Jam3, applies an algorithm based on the facial feature measurements in the selfie. The software scans the user’s face, associates values based on various facial features, and pulls from a large database of audio files to create the music selfie. More here.
Academy Award-winner Morgan Neville crafted an interactive documentary for Bose, which chronicles Bose’s 50-year history of acoustic innovation.
Dream + Reach” fuses film, audio and intricate blueprints, allowing you to go beyond the film and explore ten chapters of additional content, including videos and archive photos – such as the beginnings of Bose and education. We discover the curious genius of Amar G. Bose, a young boy fascinated by electronics – taking things apart, figuring out how they worked and dreaming of one day inventing his own. Check it out here.
The New York Times distributed more than a million cardboard virtual reality headsets to subscribers as part of their NYT VR project – putting readers at the centre of their cover story about displaced children, uprooted from their homes by conflict.
The Google Cardboard kits, which turn a smartphone into a basic virtual reality headset, allowed NYT readers to watch the first film to come out of the project, “The Displaced,” an extension of the NYT Magazine’s cover story, photographed by Lynsey Addario.
It follows three children who have been uprooted by and forced out their homes: Oleg, who lives in eastern Ukraine;Hana, a Syrian refugee in Lebanon; and Chuol, aged nine, the youngest of the three, who tells of how he was forced to flee to the swamps of South Sudan. The compelling film was co-directed by NYT’s Ben C Solomon and Vrse.works’ Imraan Ismail. Read more.
24 December 2015
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