EVIAN'S TWITTER APP
Evian turns your Twitter timeline into a musical and playful experience.
Evian has launched a free musical app that turns your Twitter feed into a game. The “Melotweet” app connects with your Twitter account, where each tweet of your timeline appears as a droplet descending from the top of the screen.
By catching the drop (which appears as an avatar modified into a droplet), users can read the corresponding tweet, retweet it, add it to favourites, or open its content via the link.
Interactive panes in the app allow you to both write tweets and drag and drop objects onto the stage to start playing with Melotweet. Each contact between a tweet droplet and an object produces a small sound and users can place as many as they wish to compose their own melodies. Users can pause and play their compositions as well as change the tempo.
“What if Twitter ceased to be a tool to become a toy ?” asks the app.
“Designed for iPad and Android tablets, the melotweet app by evian will make you interact in a fresh new way with your timeline, while preserving the key features of Twitter.”
However, the app isn’t a viable replacement for Twitter as you cannot view your entire feed at a glance and scroll through it.
You can download the app at melotweet.com
Video: Evian "Melotweet"
The social media platform seems to have enjoyed musical status of late. CR Blog recently posted about Tweetphony, a musical Twitter app created to raise awareness of the plight of underfunded Amsterdam orchestra, Metropole Orchestra. Havas Worldwide, Amsterdam collaborated with digital agency Perfect Fools, Amsterdam to create a campaign allowing users to compose musical tweets.
The site allowed visitors to tweet messages in which letters corresponded to musical notes. Not only did Tweetphony allow the composition of music using a digital piano interface, users could tweet it and also see the campaign’s hashtag feed as well as scroll through and play the musical tweets, which were displayed in a linear feed similar to that of the Twitter platform. This allowed interaction with other app users who used the hashtag, so people could exchange messages and even respond musically.
