From palm oil to bike rides in the dark - the interactive websites that aim to raise awareness
From an interactive documentary game highlighting farm issues in Canada to a bike ride through London which turns dramatic with the click of a button - take a look at some interactive experiences that aim to raise awareness.
“The Family Farmer” is an interactive documentary game accompanying the feature length film The Family Farm, by director Ari Cohen. The game takes players on a journey across the Canadian countryside and challenges visitors to create and manage their own virtual farm, raising awareness to the large and small issues specific to family farms, of which there are fewer and fewer in Canada.
The online experience was created by Rotating Planet Productions and creative team Dpt. It presents the daily reality of farmers by addressing topics such as crop selection, pollution, financing and food distribution using a fun and simple interface. Visit the site here.
You wash with it, you brush with it, you toast it, it’s in 50% of what you buy – but what’s the real story of palm oil? The Guardian’s interactive site lets users trace the journey of palm oil from the rainforest through to your kitchen cupboard. Created by Nice and Serious for and with the Guardian Sustainable Business.
To bring the data to life, the interactive makes heavy use of the D3 data visualisation library. By combining the palm oil production and import data with geographic data from Natural Earth, users can visualise how movement of the product has changed in the last 50 years.
“Back in August, The Guardian asked us to help them bring the story to life through an in-depth, interactive feature,” said Nice and Serious.
“The aim was to help users understand the global supply chain and to see both sides of the story. With such a polarised debate already surrounding the issue, it wasn't going to be plain sailing.” View the interactive here.
Best viewed in full screen with headphones: “Out of the dark” is an immersive mix of live action and interaction created by Caviar Digital and AMV BBDO London for high visibility sports brand, Proviz. It brings the user on a seemingly normal journey and with the flip of a switch turns around to a dramatic bike ride through London.
On the surface, the journey is seemingly normal, however the click of a button will reveal a parallel world that illustrates the product in a striking and dramatic way. By triggering almost all senses viewers are engaged in the story as dark sounds and quick-paced mood sequences will take them into an almost hostile environment, whereas light sounds and a calmer pace takes them back to a safe space