GOOGLE'S STORY BUILDER

Google creates “Story Builder”, a tool that allows everyone to get in on the collaborative action.

As part of their “Gone Google” campaign to showcase the collaborative creative power of Google Docs, the company released a series of spots created by agency Goodby Silverstein & Partners earlier this year.

“Wedding List” had a couple planning their marital guest list using a Google Document shared between them, which seems to be going smoothly until a tug-of-war ensues as ‘Mom’ starts creating her own list. Google Docs allows you to choose who edits a document you own however, so the problem is easily fixed.

American musical duo, Hall and Oates didn’t pen phrases such as "angry tiger," "scary lady" or propose a woman who gobbles men, but they might have during their collaborative process, one that Google humorously illustrates in the second spot. The duo send a document back and forth in search of the perfect lyrics to describe a woman on the prowl (before finally deciding on ‘Maneater’ – the title of their famous number-one hit).

Now with Google Creative Labs’ new Story Builder creation (also from Goodby Silverstein & Partners) allows everyone to get in on the collaborative action. Instead of watching fictional scenarios unfold, the app enables users to use the power of Google Docs and create a story – making a sharable film out of it.

The app, which was developed by Face Face Face, allows you to create and edit lines of dialogue, set them to music and then watch the creative process unfold. You can even choose how you choose to tell your story of collaboration.

Story Builder is a component of the ‘Google Gone movement’ – what Google describes as “cloud-based tools like Gmail, Google Calendar and Google Docs to help you connect and collaborate online with others more quickly and easily, without having to deal with the hassles and frustrations of installing and managing traditional software”.