IKEA INTERACTIVE KITCHEN DEMO

Have you ever been to one of those parties where you see someone pouring champagne into the dishwasher, or a grown man breakdancing on the counter? Ikea’s interactive demo lets you put their “party proof” kitchens to the test.

Ikea says their ‘Party Proof’ kitchens are safe from destruction and invites you to put them to the test. The interactive demo site lets you re-enact the tests they perform, to emphasise the home ware retailer’s 25-year guarantee on its kitchens.

The UK site, created by Mother, London, features a man dressed in Ikea’s (and Sweden’s) colours who can be dragged left and right so he can perform some of the flamboyant moves you might witness in the kitchen at a night of revelry at a house party.

Some of the features displayed are slam tested drawers and drawers, impact and heat tested worktops, and stain free surfaces -  all shown off while our Ikea man breakdances around the kitchen throwing cutlery and pouring champagne all over the place.

Jacob Wright, strategy director at Mother, said: “This online experience balances the need to give people the information they're looking for with the fun, ‘twinkle in the eye,’ IKEA tone that people love in our broadcast communication. And as a result it sells very hard and builds the brand at the same time.”

The interactive feature takes inspiration from Ikea’s 2012 commercial, “Kitchen”, also created by Mother. 

Video: Ikea/Man Like Me feat. Jona Lewie “You’ll Always find me in the Kitchen at Parties” by Mother, London.

Viewers of the YouTube channel were able to roll over items featured in the music video and purchase them from Ikea’s Kitchens site.

The agency and Ikea released a new version of Jona Lewie’s song “You’ll Always Find me in the Kitchen at Parties” performed by UK group ‘Man Like Me’ as well as recording a music video, which sees the band experiencing four very different Ikea kitchen parties.

The music promo was cut down to a 60-second ad which was aired on television.