"Moon" is a story that you can turn around whenever you want, literally.
Created by Ogilvy Spain and Ogilvy One Madrid, “Moon” (Luna) is website with a story that you can turn around whenever you want.
An animation plays, depicting the grim life of a child who has no access to education. By turning your mobile 180 degrees, you can see a happier alternative version of this child’s story if he had access to education. The website aims to get across how a life can be turned around through donating to UNICEF.
The user can enjoy the interactive experience with a computer and mobile. The website generates a code for the user to enter when they visit the website on their mobile. The user can then press play to begin watching the story. While watching, every time the user rotates their smartphone, the story will turn around on their computer.
The website is made as part of ING Chances for Children, an educational programme run by the ING Group in collaboration with UNICEF. Its main aim is to guarantee that children have access to education in countries such India, Zambia, Ethiopia and Brazil.