We're setting another Facebook challenge for all you creatives and this time you have to get digital...
You might remember our "You and Lürzer's Archive" campaign last year, where we invited our Facebook fans to send in photographs of themselves enjoying their latest issue of the print magazine. Well, you'll be happy to know, the campaign is back and this time it has a digital twist!
We want you to send us the most engaging, innovative and creative images of you enjoying the best ads on our app for smartphone or tablet. You can get creative with the location of your photograph, use props, lighting - the creative world is your oyster. If you've been featured in the latest issue of Lürzer's Archive, you can even send in an image of you and your work. Think out of the box and we'll feature the best pictures on our Facebook page over the coming weeks.
The app, which is free to download, was launched in 2011 to allow our readers to get the most out of Lürzer's Archive. We wanted to inspire readers by developing not only our content, but also the channels we use to curate this fabulous, creative work.
It was developed by Mind Treat Studios, a start-up specialising in developing customised mobile applications. It brings more than 160 issues of the magazine, over 50,000 print campaigns and over 8,000 full-screen spots in high-definition quality on your smartphone and iPad. When you download, you can also enjoy one issue of the magazine in digital format for free.
Editor-in-Chief and Publisher, Michael Weinzettl, explains how the app allows access to an excellent tool for creatives: "Over the course of the past 28 years, Lürzer's Archive Magazine has become a household name among ad creatives, with many going so far as to call it the bible of advertising. It certainly is an excellent tool for creatives, each issue being designed to provide them with an overview of the very best in current advertising.
"The entire Archive since 1984 is available in mobile form. This means that you will now be able to look at all back issues individually on your smartphone or tablet, or to use the search function to browse the entire archive. This will help you to come up with good ideas whenever - and wherever - they may be needed."
And don't forget, you can add Lürzer's Archive to Flipboard by adding us as a favourite section. Our Twitter feed can be read in Flipboard by simply tapping on the 'More' tile and initiating a search in the dialogue box for our Twitter account at the top of Flipboard's content guide. For example, if you are looking to add Lürzer's Archive as a section on Flipboard, you can simply type in a search for '@LuerzersArchive' and select from the list of results.
Send your creative pictures and details on how you went about taking them via email to email@example.com or by tweeting them to us @LuerzersArchive. We look forward to seeing them. Go on - inspire us!
Don't have the app yet? Download it for free from iTunes: