With Oculus Rift and a pair of headphones, the powerful story of a 12-year old Kenyan girl is brought to life in the first ever stereoscopic 3D film.
Terre Des Hommes has launched its first big campaign since their much awarded, Cannes Grand-Prix winning “Sweetie”.
With a groundbreaking 360 degree virtual reality film, the international human rights charity invites the viewer to experience a day in the life of Amani – a young Kenyan girl whose daily struggles include child labour, physical violence and sexual abuse.
It aims to shed light on everyday child abuse which is often invisible to the outside world. In order to make the hidden visible and communicate a powerful message in an engaging way, the team had to push the boundaries of existing techniques.
Using Oculus Rift and a pair of headphones, the powerful story is brought to life in what they claim to be first ever stereoscopic 3D film. The immersive virtual experience, conceived by Terre Des Hommes and production house Revolver in collaboration with The Ambassadors, was created with a tailor-made 3D-printed camera rig and14 cameras.
"This has been an immensely exciting project for us,” says Raymond van der Kaaij, Executive Producer, Revolver Amsterdam. “We have been seeing VR narrative experiences before, but they've still been iterative steps forward. With the Oculus Rift and other VR headsets, we finally have brand new tools to provide an immersive and emotional experience for the viewer, something that is able to be both familiar and totally new.
“We really had to redefine our approach to cinematic storytelling, basically we had to start from scratch and rethink how an audience experiences a story that is spilled out across their entire field of view. For this specific campaign I feel the VR view really add enormous value, the viewer can really feel and experience the story of the young girl, it creates a very strong extra emotional layer we probably would not have triggered with a regular film."
Every element, from the camera rig to the software, had to be prototyped and tailored, utilising cutting-edge technology and innovation.
“We designed, prototyped and printed a camera rig that holds 14 individual cameras that not only record 360-degrees around you, but also captures the entire scene in 3D,” says Diederik Veelo, Founder of The Ambassadors LAB.
“In order to record sound in 3D as well, we fitted the camera with five additional microphones. The sound was then mixed in surround sound to immerse the viewer into an even richer environment. Combining these tools with a cinematic approach, you create an emotional experience new to any audience.”