OLD SPICE'S INTERNETERVENTION

Do you like spray tans? Elaborate headset devices? Illegal workout machines? You, my friend, are a douchebag on the internet – according to Wieden + Kennedy’s latest digital installment.

We already had the funny “Mom Song” at the start of 2014. Now Old Spice has brought back Isaiah Mustafa to stage a series of “Interneterventions” to try and stop us looking at rubbish online content.

Created by Wieden + Kennedy Portland and Stink Digital, the Interneterventions are linked to a number of banner ads for dodgy products such as the '100% Solid Gold Headset', 'Executive Spray Tan Parties', 'The Illegal Neck Workout Machine' and 'Tough Sheets'.

When you click through, it initially looks like you've gone to a genuine website, but then the “Man Your Man Could Smell Like” arrives to set you on the right internet path.

“We created a series of banner ads for horrendous products that hopefully ensnared the worst of the worst to click through,” says Stink Digital.

“Then, when a user lands on one of our intentionally horrible product websites, the HTML elements quickly fall away to reveal a full-browser video featuring none other than the original ‘Old Spice Guy’ Isaiah Mustafa, who implores us to do better with our lives.

“The result is over twenty minutes of straight-up hilarious content. With films directed by longtime W+K creative Craig Allen and produced by our sister company Skunk in Los Angeles, this was one of the funnest and most counter-intuitive projects we've done in a while. Believe it!”

Want to see what happens when you visit douchey websites? Just click on the website images we've shown here which will lead you to sites such as "PartyTanz.com" and "ZaneckWorkouts.com"

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