SEVEN DIGITAL DEADLY SINS BY NFB AND THE GUARDIAN
A voyeuristic review of our sinful behaviours in the digital realm: The Seven Digital Deadly Sins platform is a collaboration between The Guardian and National Film Board of Canada.
It has been 25 years since the invention of the world wide web and more than two billion people are now connected. How does this information revolution affect us personally, socially and morally?
Seven public figures Jon Ronson, Bill Bailey, Billy Bragg, Josie Long and others confess their sinful online behaviour in this collaboration between The Guardian and National Film Board of Canada. “Seven Digital Deadly Sins” is an engaging deep dive into what pride, lust, greed, gluttony, envy, wrath and sloth mean in the digital world.
The interactive web doc platform features rich layers of information. Through live action videos, custom illustrations, elegantly written stories, and interactive polls with realtime infographics, this variety of content lives in an organic faux 3D environment hovering weightlessly.
Related content reorganises itself upon interaction, allowing the user to explore and consume content thematically based on each sin; from the gluttony of Instagramming food, to the lust of extramarital online dating.
The site also features articles from The Guardian and user-generated statistics – allowing users to judge various digital "sins" of the day: you’ll absolve or condemn anonymous confessions from 20 digital sinners (a secret Twitter star, a hacker, a couple whose wedding invite went viral) and then see the poll results.
“From porn to illegal downloading to trolling to selling drugs to the mild annoyance that is those interminable cat videos, the possibilities for digital sins are varied and endless,” says National Film Board of Canada.
The site was created in collaboration with Jam3 and produced for the NFB by its Digital Studio in Vancouver, with Loc Dao as executive producer.
“Seven Deadly Digital Sins explores how the iconic seven deadly sins translate in a technical age, asking us to reflect on how we feel about these questionable behaviours online, and confess if we too engage in them,” says Toronto digital agency, Jam3.
“The taboo nature of each story and video begs for self-reflection, allowing users to ruminate on our digital age and how we each contribute to it within a highly interactive digital piece within itself.”
On the technical side, Jam3’s aim was to create an organic, weightless environment and a constellation of stories to play with and consume. They custom built a video player and user interface as well as a CSS 3D rendering engine.
All of the infographics were custom built on canvas to allow maximum performance. The project is also available on mobile devices, where Jam3 created a fully responsive seamless site using HTML, JS and CSS.
The "Seven Digital Deadly Sins" project allows us to see how our own actions and judgments measure up against those of others, making a profound statement about how technology is shaping our beliefs.
31 July 2014
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