Music snobs rejoice. The “Found them First" Spotify experiment uses listener data to reveal how many of today's top artists you got to before they made it big.
How many artists did you discover before they made it big? Now's the chance to prove your music taste's superiority. Spotify has put a new spin on bragging rights for the music you were listening to before the artists behind them became all, you know that dirty word... mainstream.
“Found them First” will tell you if you were an early adopter by telling you if you were in the 1-15 per cent of people to listen to an artist who went on to become famous and what date you first listened to them on. The second in a series of ongoing B-Sides data experiments for Spotify, the app compares your individual Spotify listening history to global data in order to reveal just how many artists you discovered before the tidal wave of mainstream acceptance hit.
The benefit of using the application is that you will be sent a playlist of what you might enjoy listening to next, much like Spotify's 'Discover Weekly' feature. The project was created by digital agency StinkDigital.
“With hundreds of new artists in the database, we had to design an experience that could look every bit as good for users with two matches as it would for users with 60,” explains StinkDigital.
“Having a relatively simple flow also meant that the site's animation and motion really had to sing. From a tech standpoint, Found Them First uses Pixi.js to render on modern browsers and canvas for mobile and tablet animation fallbacks. The site was launched for three locales (US/UK/DE) with more still to come. Believe it or not, a 300GB CSV also factored into the production.”
With others entering the streaming scene – namely Apple Music which launched this year – Spotify is reminding listeners exactly what it can do when it unleashes its algorithms on its vast sets of data about our listening history.
"We love creating fresh ways for people to interact with music. This experience is an ode to the fans who truly love discovering new artists," said Jackie Jantos, VP of creative and brand strategy at Spotify. "Users are rewarded for listening early on, and earn some bragging rights. Of course, if you haven't discovered any new artists early on, and want to, Spotify can help you with that!"
Check out Found them First here.
29 October 2015
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