Take a tour of Northlandz, a giant model railroad museum in New Jersey thanks to Sony’s interactive website from Wieden + Kennedy.
Sony is taking viewers on a tour of Northlandz, a giant model railroad museum in New Jersey, as miniatures photographer Matt Albanese uses a Sony QX100 camera to capture images of the tiny scenery.
Northlandz's creator, Bruce Zaccagnino, co-stars in the four-minute documentary-style ad was created by Wieden + Kennedy. The ad is accompanied by a website, which goes beyond the film and features an interactive companion piece with three panoramas you can rotate and zoom into.
“Separate Together” lets you explore Northlandz. “See what else happens when artists and engineers come together. Get up close and personal inside Northlandz as you ride the rails and explore the sights along the way.” All the images and video on the interactive site were made using the Sony QX100.