An interactive website for Japanese property developer, Mori Building, allows users to create their own virtual light show, projected onto a miniature model of Tokyo.
“Tokyo City Symphony” was created by creative director Tsubasa Oyagi to celebrate the tenth anniversary of one of Japan’s largest property developments, Roppongi Hills.
Users can ‘compose’ snippets of music and light using their keyboards. Certain keys correspond to one-second building blocks of music that accompany more than 100 pre-shot lighting designs projected on the 1:1000 scale, handcrafted model of the city.
There are different themes to choose from including 'Future City', 'Rock City' and 'Edo City'. Put together, the eight-second snippets create personalised light shows accompanied by music, which is then added to the ever-expanding overall 'symphony'.
Users can also share their work via social media. Since its launch on April 23, the symphony has grown to 30,360 seconds - made up of 3,795 individual contributions.
The intricate model of Tokyo used for the projection mapping shoot is owned by Mori Building and is one of the largest scale models in Japan, which was actually created for the city’s 2009 bid to host the Olympic Games.
Tsubasa Oyagi’s previously work includes Google Chrome “All is Not Lost for OK Go and Pilobolus” and Samsung “Space Balloon Project”. The campaign is his first project since setting up his new creative studio SIX. Production house PICS designed the projection mapping and TAKCOM was projection director.
The project is part of wider anniversary celebrations under the theme 'Love Tokyo'.