WWF LAUNCHES INTUITIVE IPAD APP
World Wildlife Fund has launched “WWF Together” - its first US iPad app allowing users to experience “the world’s most amazing animals” with features including HD video and origami tutorials.
“WWF Together” aims to deliver a unique digital experience that allows users to get closer to the lives of the endangered animals that WWF works to protect, including whales, elephants, rhinos and the iconic WWF panda.
Created by AKQA, the app incorporates playful, interactive elements to unfold the stories of eight animal portraits, with new species to be added regularly. Each animal portrait includes editorial content, high-definition videos, stunning photography, unusual facts, and downloadable origami folding instructions.
By completing the individual animal stories, social media and email functionality is unlocked as animated origami videos that can be shared with friends.
Utilising the iPad’s distinctive gestural and hardware features, WWF Together puts users at the centre of the world’s most majestic wildlife as they swipe sea ice to reveal polar bear facts, chop the panda’s bamboo, and access the device’s camera to simulate tiger vision.
Additionally, the iPad’s location-based services give users the chance to spin an interactive, 3D globe and discover how far away they are from 60 different species around the world.
WWF’s Senior VP of Communications and Marketing, Terry Macko commented:
“The WWF Together app is about how we must all work together to save the world’s most magnificent species. With a quarter of all Americans owning tablets, this is the next step in advancing our use of digital technology to engage, educate and entertain all generations on the importance of conserving the diversity of life on our planet.”
WWF Together was designed and developed by AKQA, with animal portraits by renowned environmental photographer Morten Koldby.
Those without an iPad can still check out the origami feature, designed by Joseph Wu, on the WWF Together website.
Video: "WWF Together" app trailer
Video: "WWF Together: Tigers"
