Michael Weinzettl presents four cover options for the next issue of Lürzer's Archive. Vote for your favourite to join our cover hall of fame.
Several weeks ago, when we were dithering between two monkeys concerning our cover for Vol. 4/2015, the response of our and FB followers made all the difference. Which is why I would like to ask you once again to tell us which of the cover options for the issue we’re working on right now would be your preference.
This time around we have four options for you to take a pick from:
Number one comes from Sao Paulo's Agencia Africa and it advertises the 19th Jewish Film Festival, which was held from 5 - 9 August. The headline, which you can’t see in our cover option, but which explains the goings-on says, “The movies you like best and a bit of Judaism.”
The brilliant illustration is a collaboration between Brasilian illustrators Eduardo Recife and Lambuja (Pedro Henrique Ferreira); creative and art directors Sergio Gordilho and Rodrigo Bombana; and Rafael Merel on the copy.
Number two is from a campaign for Men at Work, one of the leading multi-brand retailers in the Benelux for denim and denim-related brands like G-Star, Diesel, Scotch & Soda, Tommy Hilfiger and Nudie with 42 stores in the Benelux countries as well as an online shop.
It was created by none but our old friends at KesselsKramer, Amsterdam, with Erik Kessels as creative director. He did the art direction with Max Siedentopf, who is also credited as copywriter together with Christian Bunyan. The photographer of the campaign with the tagline “Start something” was Thomas Mailaender.
The third option features what is certainly the most handsome pig I’ve ever seen in advertising.
It’s another entry from Brazil - this time from an agency called PPM, Sao Paulo. They have never before featured in Lürzer’s Archive, (although their creative director André Marques did two years ago as the art director of a JWT campaign for a chain of launderettes). They were in fact founded in 1997, focusing on a single client: a booming restaurant in Brazil, the fast-food network Habib's, the largest network of arabic food in the world, with over 450 restaurants scattered throughout Brazil. The group has grown and diversified its activities in the catering area, investing in steak houses.
The campaign here is for Tendall Grill, Habib's chain of steakhouses acclaimed for their premium cuts (hence the headline “Royal Cuts”). Art direction is by Guilliano Alves and Cesar Litholdo, and copywriter was Dario Oliveria. The stunning visual is by illustrator Sattu Rodrigues whose work on award-winning campaign by Africa for Mitsubishi Motors (the lion and the zebra sticking their heads out of the Mitsubishi Pajero Dakar’s window) you will surely remember. We featured that back in Vol. 4/2013.
Finally, number four which comes from India advertises Mentos Marbels, which according to the claim are "Scarily Sour". It’s by Ogilvy & Mather, Mumbai, and continues a campaign we first featured in Vol. 1/2015 albeit with a different approach to the illustration.
Credited are no less than three creative directors: Rajiv Rao, Elizabeth Dias and Srreram Athray - none of them strangers to Lürzer’s Archive. Art and copy are by Farid Bawa and Vinay Singh, while illustrators/digital artists were Deelip Khomane and Uday Kinloskar.
It’s your call now. Let us know which of the four images you’d like as our cover for Vol. 5/2015.
Can’t wait to see which one of them you like best!
28 August 2015
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