As we work on the upcoming issue of 200 Best Photographers Worldwide, Michael Weinzettl revisits the very first volume from over a decade ago. Plus how your photography could feature.
Photographer: Mats Cordt for BMW/Jung von Matt, Hamburg
It’s been more than ten years ago since we published our first volume of “200 Best Ad Photographers Worldwide“ and at first I wasn’t quite convinced that the concept Walter Lürzer talked to me about would really work.
The difference between our regular magazine and our new ‘Special’ would be that although submission would remain free (most workbooks and annuals already charge for submitting work), once the jury had done their selection, photographers who were among the ‘chosen 200’ would be able to decide if – and how many images – of the ones selected should be published and asked to contribute toward the production.
Previous volumes of 200 Best Ad Photographers
I need not have worried. The concept proved to be an enormous success and of all our 200 Best Specials, the Photography one has become the most popular one. Some issues of the biannual publication have sold out and at times have surfaced on Amazon where private sellers asked prices for single copies in excess of €500.
For this blog I have selected images from that first volume of “200 Best Photographers” that struck me after revisiting the book ten years later:
Photographer: Hans Kroeskamp for Findus/Lowe Pirella, Milan
Photographer: Erwin Olaf for Nicorette/AMV BBDO, London
Photographer: Markku Lahdesmaki for Nike/Cole & Weber United, Seattle
We are now busy working on the seventh edition of this series, which we expect to publish in autumn 2015.
Until the end of May, photographers can still submit their work provided it fulfils the following criteria:
- Work should not be older than 18 months.
- It should be from the field of advertising and editorial photography. In cases where photographers have established themselves as ad photographers by having had their work published in Archive magazine, we also accept private projects.
The total print run will be 20,000 copies which will be distributed worldwide through our 65 distributors.
in over 70 countries and 1,500 copies of those will be delivered free to premium contacts in the advertising industry. Photographers featured get two complementary copies for free and as many copies needed at cost.
Submitting work is really quite easy. Visit LuerzersArchive.com, click on “Submission” and scroll-down to “Lürzer’s Archive Specials.” Follow the instructions, upload your images and enter your contact details.
Banner image photographer: Uwe Düttmann for Heineken/Aimaq Rapp Stolle, Berlin
Photographer: Andy Green for Tango/CHI & Partners, London
Photographer: Marcia Ramalho for Mizuno/AlmapBBDO, Sao Paulo
Photographer: Christophe Gilbert for Showstar/Tagora, Kraainem
Photographer: Garrigosa Studio for Nike/Estudi de Communicacio Alvar Comerma, Sabadell, Barcelona
3 April 2015
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