Michael Weinzettl divulges the latest on our upcoming Special – 200 Best: Packaging Design Worldwide. Plus we revisit work from the 2010/2011 edition.
It’s been four years since we did our very first 200 Best: Packaging Design worldwide Special and during this time, a lot of outstanding new work has been created.
Which is why we decided it was high time to put together a new collection of the type of packaging design you really should have seen – whether you’re in advertising and possibly working for clients who need you to be in-the-know about new trends in this fields or simply interested as a designer to see what awesome developments have been made since 2010/2011.
200 Best: Packaging Design worldwide 2015/16 will not only be an extensive source of ideas for designers but also a veritable treasure trove for marketers seeking designers able to extract that added value from a product.
Back with our 2010/11 book, rather than adhering to our usual practice of selecting the cover image from one of the works featured inside, and despite the wealth of suitable images we could have chosen, we decided to award this prominent position to the beautiful work of a student we happened to come across.
It was Alex Creamer, whose packaging for NYC Spaghetti (one of the winners of the Dieline Awards 2010) adorned the cover. Alex was at the time studying Graphic Design at the University of Central Lancashire in the UK, from which he was to graduate in September 2010.
We saw our decision as a token of encouragement for an obviously very talented young man. Since then he’s moved on and he’s now comfortably installed as a packaging and brand designer at RE, a Sydney-based brand consultancy. And we can’t wait to see what he will bring to the table of our new Packaging Design special
Our jury will make a selection of what they think is the most outstanding work and in case of selection you will be contacted by us to provide hi-res images as well as choose the work amongst it the you would like to see in the pages of 200 Best: Packaging Design worldwide 2015/16.
Since we know that packaging designers are not as much our prime audience as you are, we’d be very grateful if we could enlist your help in getting the best work and best names that you know of to be part of the upcoming book.
Nominate who you consider to be some of the best packaging designers out there for a place in the 200 Best: Packaging Design book. Or perhaps just tell us what you consider to be the best packaging design in the past four years. Among those of you who nominate an outstanding piece of packaging or a design studio you think should be included, we will pick someone to win a free one-year subscription to our magazine and the Online Archive.
What to expect from the upcoming book
• A superbly designed 300 page volume produced to meet the customarily demanding Lürzer’s Archive quality standards and distribution in 70 countries.
• Circulation: 20,000 with 1,500 complimentary copies sent out free to premium contacts in the advertising and packaging design industry
• A selection that’s made by our international jury comprising of art directors, designers and publishing professionals - among them Harry Pearce of Pentagram UK.
• A copy price of € 34.50.
How to submit
Submission of packaging work created since the publication of our last special in this discipline is easy:
1. Visit the Submission page and scroll-down to “Lürzer’s Archive Special Edition.”
2. Upload your images and enter your contact details.
5 December 2014
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