As we had such an enormous response from our followers for our Volume 4/2012 cover vote, (which led to the infamous “Piss Lady” greeting our subscribers’ mailboxes) we're asking you to decide the cover image for Volume 6/2012 - this year’s final issue of Lürzer’s Archive. Which one will you pick?
Image: You voted for Harvey Nichols' "Piss Lady" to feature on Volume 4/2012. Now we want you to pick Volume 6!
Last time around, a total of 2,457 votes were counted, with the majority of them going for DDB London’s controversial and most-talked about ad for Harvey Nichols. At the time, I had a strong interest in this particular iconic visual making it onto our cover and it proved to be a nerve-wrecking weekend, when I watched, at times, the Axe “Unleash the Chaos” visual overtake my own favourite in our Facebook group users’ favour.
This time around, I do not have a particular favourite among the short-listed five visuals. I think they would all make lovely covers, so I don’t need to worry about the outcome. What I’m going to do this time though is introduce the candidates to you and just mention the reservations that one could have of them being our next cover.
Amnesty International “The arms trade is out of control” by TBWA\Paris
The first candidate is a detail from what must be the most dramatic visual to be seen in social advertising at the moment. It speaks out against the international arms trade and was our Print Ad of the Week 2012/40. Perhaps too much doom and gloom for a cover, some might say - but the awesome digital imagery from Salamagica in Santiago de Chile is absolutely stunning.
KTM “Desert Challenger” by DDB&Co.,Istanbul
As is this single poster for the Challenger KTM bike, which featured as our Print Ad of the Week 2012/42. It is certainly not the first time that this agency’s work has made the cover of Lürzer’s Archive. The only thing that bothers me about this is the unfortunate placement of “www.luerzersarchive.com” at the bottom which just has to be there but, to me, slightly mars the full impact of the dynamic image.
Guinness “Some are made of more” by AMV BDDO, London
Number three is also a detail, this time taken from the recent Guinness “Made of More” campaign. It’s - as usual - beautifully photographed by the great Nadav Kander. The only thing I can possibly hold against it is that perhaps this is too much the type of Archive cover one has come to expect from us. And also that Walter Lürzer, in the final years of his life strictly forbade me to put animals on the cover, claiming: “Animals should be animals and left alone by advertising creatives.” Actually, I can almost hear him in some special ad creatives’ section of the Sweet Hereafter, heatedly debating this point with John Webster.
Dulcolax by Rep/Grey, Bogota
That Walter Lürzer might not have wholly approved is also what speaks against putting the brilliant ad from Rep/Grey for constipation relief pills on the cover. He had a kind of “horror vacui” and didn’t like too much white space on his covers. Still, he would have applauded the concept and execution of this ad.
Hornbach by Heimat, Berlin
Finally, there is a detail for a poster the Hornbach chain of DIY stores, which continues the current campaign’s mock heroic theme with this beautifully executed visual from creative production studio, Taylor James. I really don’t know what could speak against having this as our cover, except that it resembles an illustration (it’s actually CGI) and we just had an illustration on the cover of Volume 5/2012.
Okay, now you can forget everything I told you about our shortlist of visuals for the next cover. Go to our Facebook page and vote for your personal favourite cover for Volume 6 by clicking the “Like” button. I can’t wait to see how this one turns out!