ALISA WOLFSON
Alisa Wolfson started work in advertising as a freelancer and couldn’t stay away. She is now Head of Design at Chicago’s Leo Burnett. The SVP shares some of her favourite pieces of advertising, plus the soundtrack that she’s heard “at least 500 times”.
Alisa Wolfson, Senior SVP Head of Design, Leo Burnett, Chicago
The most recent campaign I’ve worked on...
There are multiple campaigns running through our design department at any given time. I am currently working to launch The Fifth Star Awards. This event honours artists whose work has forever changed and enhanced Chicago.
A brand-new annual event from the City of Chicago, the Fifth Star Awards gets its name from Chicagoans' ongoing quest to add a new star to its iconic flag. While there are no plans to add a fifth star to the flag, the awarded artists all represent a city always in search of new moments of enlightenment.
The piece of advertising work I wish I had thought of is...
Hmmm. This will get me in a lot of trouble, but, I really love the IBM Smarter Planet Outdoor work. It’s a great combination of utility and design.
The best piece of creative work around at the moment is...
Harvey Nichols’ Christmas 2013, “Sorry, I Spent it on Myself”.
The next big thing in advertising will be...
Driven by smart design and respect for the brand.
The digital tool I couldn’t live without is...
My iPhone.
Special K "What will you gain when you lose?" 2013 campaign by Leo Burnett, Chicago. Design led by Alisa Wolfson.
In a film about my life, I’d like to be played by...
Someone very, very old. I’m planning to be around for a long time.
A word or phrase I overuse...
Cool.
My last social media update said...
“Miniatures.” I posted a picture of my five-year-old daughter looking at the Thorne Miniature Room at the Art Institute of Chicago.
My dream collaboration is...
A new product or service that helps the world be better.
A piece of criticism I’ve received was...
I’m pretty straightforward. Sometimes that is hard to handle.
The last piece of music I listened to was...
The Frozen soundtrack - at least 500 times.
30 July 2014
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