AMIT SHANKAR
Amit Shankar is executive creative director at Grey Worldwide, India. He was pursuing a mechanical engineering degree in college, but not really enjoying it, came to pick up some admissions forms for friends at the Delhi College of Art. “On a whim, I filled one out for myself and soon realised that life had other plans for me. A new road opened, one that I’m following and enjoying to this day.”
The first thing I do in my day is...
Get my five-year old son ready for school. Believe me, it’s an art!
At the moment I am working on...
How to bag my next Cannes Lion.
The best piece of creative work around at the moment is...
The Nike Kobe Bryant “Kobe System” spot by Wieden + Kennedy, Portland, Oregon. Great narration set to brilliantly shot visuals. One just can’t help but react and respond.
I am inspired by...
Fearlessness. Passion. Knowledge. Simplicity. Innovation. Human values. Technology.
This year I’ll be attending...
Cannes (time, impossible clients and the Euro-Rupee exchange rate permitting)
The next big thing in advertising is going to be...
Advertising on smart phones or simply mobile advertising,
The piece of advertising work I wish I had thought of is...
The DirectTV campaign by Grey, New York. It’s brilliantly crafted humour that makes a great story for the brand. I also love the wildly provocative ‘Unhate’ campaign by Benetton.
In a film about my life, I’d like to be played by...
Russell Crowe.
The screen background on my mobile phone is ...
Sunflowers. I always feel I’m a source of energy. That’s why sunflowers keep looking at me.
My last social media update said...
A quote I’d read somewhere and which I posted on Facebook: "Nobody can go back and start a new beginning, but anyone can start today and make a new ending.”
My dream collaboration is...
Working with David Droga and Marcello Serpas and doing some great infectious creative work.
A piece of criticism I’ve received was...
My juniors often feel that I make them work too hard.
The last piece of music I listened to was...
Javed Akhtar’s (an Indian poet and lyricist) poetry read out in his son Farhan Akhtar’s voice in the Bollywood hit film Zindagi Na Milegi Dubara. This film is all about how we need to live in the present moment by letting go of all of our fears and living life to its fullest extent.
Video: DirecTV "Stray Animals" by Grey, New York.
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