ANDY DILALLO

Andy Dilallo is Executive Creative Director for Leo Burnett Sydney. No stranger to a Cannes Lions, he won 13 in 2013, which only adds to the string of awards he has won during his career. He led the team behind Coca-Cola’s “Small World Machines” – an interactive interface which hacked 3D technology, making the one-to-one interaction you see on the likes of Star Wars an actual reality. We caught up with him back in June 2013, during the Cannes Lions festival.

Image: Andy Dillalo

Video: Metro "Dumb Ways to Die" by McCann Erickson, Melbourne

The first thing I do in my day is...

Go to my daughter’s room, wake her up and we go down to the beach.

What is takes to win a Cannes Lion...

Passion and resilience. It’s that unrelenting drive to keep on going and never take no. You have to have an original idea, beautiful execution and an insight into human behaviour.

A piece of work I saw at Cannes which I loved...

I love the “Dumb Ways to Die” campaign – I think it’s beautiful. It was just so surprising, because it transcended advertising and became a little bit of pop culture with the amount of views it had around the world.

It is a really catchy song with a really interesting angle that delivers the brand’s message in a very clever way. The animation is beautiful and it just leaves a positive feeling but with a serious message. It’s great how the guys have been able to take it across to an app.

In a film about my life, I’d like to be played by...