CORINNA FALUSI
Corinna grew up close to the Bavarian Alps and has since lived in Hamburg, Amsterdam and New York. In the last 15 years she has produced work for fast German cars, big global accounts such as Coca Cola and Heineken, and Nanhi Kali, an organisation which aims to help Indian girls get education.
Image: Corinna Falusi, Executive Creative Director and Senior Partner at Ogilvy, New York
At the moment I am working on...
A campaign for Coca-Cola, which introduces something we"re really proud to bring to the marketplace. It's something I believe will have a big, positive impact on the world.
I am also finishing up our "Wearable Movie" project for Coke. It"s an interactive and collaborative film. We are exploring where to take the idea from here and how we can make collaborative filmmaking even more social.
There is also a campaign for IKEA that I'm doing, which helps people find ingenious solutions for how they can improve their homes and lives.
The best piece of creative work around at the moment is...
"The Act of Killing" by Joshua Oppenheimer. It is one of the most overpowering documentaries I've ever seen. It is an unusual and smart filmmaking concept about the limits of human cruelty. I could not stop thinking about this film, nor sleep after watching it.
I am inspired by...
Staring out of the window. And Werner Herzog. Besides the fact that he's the only person with a stronger German accent than me, I admire his persistence. For films like Fitzcarraldo Herzog moved a 320-ton steamship over a hill in the Brazilian rainforest without the use of special effects and proudly called himself the "Conquistador of the Useless".
Herzog also made a bet with Errol Morris. If Morris successfully completed his film Gates of Heaven, Herzog would eat his shoe. And he did. (By the way, they were boiled with garlic, herbs, and stock for five hours if you're interested in the recipe.)
This autumn, I"ll be attending...
A 'Pig Roast Sunday' at the Crown Victoria in Brooklyn, a driving class to finally get my US driving license and I will be judging the Interactive category at the One Show awards.
The piece of digital work I wish I had thought of is...
"Bear 71" - an interactive documentary about the intersection of animals, humans and technology. I especially love that the interactive and fragmented style of storytelling in Bear 71 does not act as superfluous artistry - it truly helps the filmmakers to create a deeper narrative totality. People have been discussing the possibilities of interactive film for decades. Bear 71 is one of the first examples of a director getting it right. And who would not want to work on a project with a bear?
In a film about my life, I"d like to be played by...
Klaus Kinski, if he was still alive.
In my industry, I admire...
The people I work with.
The screen background on my mobile phone...
Shows a painting by my great-grandfather, depicting a mountain range and what I believe might be a goat. He wasn"t a very good painter though.
My last social media update said...
Probably very little. I am pretty sure it was a picture of either a construction site or my fig tree.
My dream collaboration is...
Any collaboration where all parties are more excited by the project than the money. If everybody, from creative to production to the account team really believe in an idea and add their talent, the process and the outcome will be as good as possible.
The last time I experienced this was with the production of our "Wearable Movie" for Coke. It was an interactive film collaboration, with our partners Bossa and Psyop, that brought people together from all over the world to make a movie.
In up and coming talent, I look for...
Chewed fingernails. Not literally, but some type of restlessness, excitement, ambition and love for what they do.
A piece of criticism I"ve received was...
"You are a stubborn cow."
Video: Coca-Cola "Wearable Movie" by Ogilvy & Mather, New York
Originally published 4 September 2013
